"Roots" is a company that specializes in selling authentic and original spices and masalas sourced from the highest quality sources. The brand aims to offer products that evoke a deep connection to traditional Indian heritage, bringing the flavors of home and cultural roots to its customers.
The company focuses on providing pure, authentic spices at affordable prices.
The logo for Roots draws inspiration from Indian cultural and culinary heritage. At its core, the design incorporates a rangoli pattern; symbolizing tradition and community. A masala box with its circular compartments is represented; reflecting the diversity and richness of Indian flavors, while the spoon - an essential tool for everyday measurement in the kitchen - adds a touch of authenticity. The wordmark itself carries the story further; with the “oo” in Roots creatively shaped into two spoons pointing in opposite directions, tying the identity back to its cultural and culinary essence.
